I am Alex.
A system engineer in day time who keep digging solution. After work, Alex keep moving forward to work for what he interest about whatever IT, marketing, SEO, server and walawalawala......
Online Users
Site Map
pupuweb feed- RSS comments
- Comment on Comment without as spam by Allkare
- Comment on Canon EOS 1D Mark IV Power Shooter by Admin
- Comment on Canon EOS 1D Mark IV Power Shooter by payday loans
- Comment on 2 Things to Consider Before Starting Pay Per Click Campaign by prasad
- Comment on Where can find Facebook Chat history? by David James
Online Social Networking more popular in Singapore than Overseas
Singaporeans frequent social networking sites and forums as well as blogs and personal websites more often than Australians and Americans, according to competitive intelligence service Hitwise, which measured the leading industry websites Singaporeans visited for a week in March.
Visits to social networking sites and forums accounted for 10.2% of all internet visits by Singapore users, the third highest market share amongst 165 industries measured, while Australian and US users gave the industry a 8.38% and 9.4% share of visits respectively. YouTube was the leading player in the industry in Singapore with 16.84% share of visits, followed by Friendster, for the week ending 15 March 2008.
Singaporeans also showed a penchant for visiting portal frontpages, an industry which accounted for 8.01% share of all internet visits, and which was also ahead of the Australian and US markets which attracted 4.43% and 5.55% share of visits respectively. Yahoo Singapore was the leading player in the industry with 52.91% share, followed by MSN with 18.13% for the week ending 15 March 2008.
Stocks and shares was an important commercial industry amongst the top 20 categories visited by Singapore internet users, accounting for 2.7% share of visits for the week ending 15 March 2008; ahead of visits in the Australian (1.16%) and US (0.97%) markets.
This indicates Singapore internet users are engaging in significant research online for trading activity. Conversely, visits to banks and financial institutions accounted for 1.74% share, lagging both the Australian and US markets, which attracted 4.31% and 3.59%
share of visits respectively.
“The strength of visits to the stocks and shares industry in the Singapore market is partly driven by the online brand strength of the Singapore Stock Exchange. Search variations on the Singapore Stock Exchange accounted for six of the top 10 search terms to the industry, accounting for more than 8% of search volume by Singapore internet users. Searches for stock exchanges in the Australian and US markets are not driving similar levels of traffic,” Sandra Hanchard, analyst, Hitwise, said.
When it comes to money, what was also interesting was the online shopping market in Singapore is markedly smaller than Australia and the US. The shopping and classifieds category accounted for 3.13% market share of visits for the week ending 15 March 2008, compared to 5.73% for Australia and 9.7% for the US.
Overseas standards indicate there is potential for improved performance by vendors in the retail sector to increase online engagement. This is further highlighted by the fact that 62.9% of Singapore visits to shopping and classifieds websites were directed to overseas websites suggesting local inventory opportunities.
In comparison, Australian websites accounted for 69.3% of all shopping and classifieds visits by Australian internet users and US sites accounted for a whopping 98.4% of all shopping and classifieds visits by US Internet users for the same period, according to Hanchard.
Related Articles